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Tobacco is unique: the only product that kills when used normally - 120,000 deaths per year in the UK. ASH is leading the fight to control the tobacco epidemic and to confront the lies and dirty tricks of the tobacco industry. This is how the world's biggest tobacco company explains how smoking works:
"Smoking a cigarette for the beginner is a symbolic act. 'I am no longer my mother's child, I'm tough, I am an adventurer, I'm not square' ... As the force from the psychological symbolism subsides, the pharmacological effect takes over to sustain the habit."
ASH exists to stop this process of glamorisation followed by addiction. We don't condemn individual smokers nor do we want tobacco outlawed. We press for measures that will steadily marginalize tobacco in society
ASH discussion forum
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